Well, that depends. Imagine that you founded a company to market water bottles and you give (so naïve :) the net profits (100%) to technology based clean water projects around the world.
Uhmmm....a non profit company…
yeahh you’ve got it!
Now for a nano-second (not point in overheating neurons here ;) calculate how many thousands of bottles of water will be consumed in summer 2008 when the expected 6 million visitors gather in (semi-desertic) Zaragoza …ufff.
Hopefully this fascinating experience (water for water) will be supported at the Expo Zaragoza 2008…maybe by the Citizens Initiatives Pavillion.
NB: Frank is an independent, not for profit company founded in Bristol in 2005 by Katie Harrison and a small, dedicated voluntary team. They are all committed to the cause and believe whole-heartedly in the product’s aims. In the UK, the experience works as follows: every one litre of FRANK spring water bought helps fund 200 litres of clean, safe drinking water for villagers at the FRANK projects in India and Africa.
You ve got more info at: http://www.frankwater.com/